Direct answer

We build an AI product for customers. What are a provider’s duties?

You describe: Your organisation develops an AI system (or has it developed) and places it on the market under its own name. Likely role: provider (you place the system on the market).

This applies now

Article 50: transparencyApplicable
Article 4: AI literacyApplicable

Coming up

Annex III: high-risk AIfrom 2 December 2027

As provider you carry the heaviest set of duties. If your system generates content, machine-readable marking (Article 50(2)) is your job. Classify early: high-risk determines your entire development and documentation process towards 2 December 2027.

Your first actions

Implement the applicable disclosure, marking or label. First determine which paragraph of Article 50 applies, then implement the specific transparency measure.
Classify the use case and document the outcome. Assess Article 5, Article 6 and Annex III in that order and document purpose, context and any Article 6(3) exception.
Take role- and context-specific AI literacy measures. Determine for each role, system and context which combination of instruction, guidance, practice or training is appropriate.

Record this

Transparency implementation record
Article 6 and Annex III classification record
AI literacy measures record

General interpretation, not legal advice. The official source remains authoritative.

Full map for your situation

Execution

Make Article 50 arranged and demonstrable

Disclosure, labelling and marking apply now. Embed AI maps your role and the matching transparency measure per AI use case, with the evidence file to match.

See the Embed AI approach