Direct answer
We create or use deepfakes or synthetic media. What is required?
You describe: Image, audio or video of existing people, places or events generated or manipulated with AI. Likely role: deployer (you use the content).
This applies now
- Article 50: transparencyApplicable
Deepfakes must be labelled as such since 2 August 2026. From 2 December 2026, new prohibitions on non-consensual intimate synthetic content apply as well.
Your first actions
- Implement the applicable disclosure, marking or label. First determine which paragraph of Article 50 applies, then implement the specific transparency measure.
Record this
- Transparency implementation record
General interpretation, not legal advice. The official source remains authoritative.
Full map for your situationExecution
Make Article 50 arranged and demonstrable
Disclosure, labelling and marking apply now. Embed AI maps your role and the matching transparency measure per AI use case, with the evidence file to match.
See the Embed AI approach