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Eu Ai Act

In-depth analyses and practical insights about the European AI Act and compliance requirements.

75 articles

Field test: do Dutch chatbots tell you they are AI? Ten organisations tested against Article 50

We asked the same service question to the chatbots of ten major Dutch organisations. Three explicitly tell you that you are talking to AI (NS, Ziggo and CZ), two call themselves a chatbot without using the word AI, three choose softer labels such as digital assistant or digital service employee, and two had no publicly reachable chat. From 2 August 2026, Article 50(1) of the EU AI Act requires that people know they are interacting with an AI system.

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Does an AI agent fall under the EU AI Act?

Yes. AI agents are AI systems under Article 3(1) of the AI Act, autonomy is literally part of the definition. There is no separate agent regime. What this means per risk category, who carries what when agents run on GPAI models, and what changes when an agent acts autonomously.

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Machine-readable marking of AI content: what providers must arrange from 2 August 2026

From 2 August 2026, providers of AI systems that generate synthetic audio, image, video or text must ensure the output is marked in a machine-readable format and detectable as artificially generated or manipulated. The duty sits with the provider, the solution must be effective and interoperable, and systems already on the market have a backstop until 2 December 2026.

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Do you have to label AI-written text? The rule for public-interest information

From 2 August 2026, anyone who uses AI to generate or manipulate text that is published to inform the public on matters of public interest must disclose that the text is artificial. The duty sits with the deployer, the scope is narrow, and it falls away when a human holds editorial responsibility after substantive review. Text is not a deepfake.

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What if you do not comply with Article 50: enforcement and fines from 2 August 2026

The transparency obligations under Article 50 are enforceable from 2 August 2026 and were not postponed by the Digital Omnibus. A breach can lead to a fine of up to 15 million euro or 3 percent of total worldwide annual turnover, whichever is higher. Enforcement sits with the national market surveillance authorities. The duty is direct: disclose the use of AI clearly and in time, and build an evidence layer.

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Does your chatbot have to say it is AI? What Article 50 requires from 2 August 2026

From 2 August 2026, anyone who provides an AI system that interacts directly with people must design that system so the person knows they are dealing with AI. The duty sits with the provider, it is a design duty, and the disclosure must be clear and distinguishable at the latest at first interaction. Disclosing alone is not enough if the chatbot steers users.

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Labelling deepfakes: what the AI Act requires from 2 August 2026

From 2 August 2026, anyone who uses AI to generate or manipulate a deepfake must disclose that the content is artificially generated. This covers image, audio and video that appear authentic, not text. The duty sits with the deployer, the disclosure must be clear and given at the latest at first exposure, and a lighter form applies to artistic or satirical work.

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Emotion recognition and biometric categorisation: inform, or simply prohibited?

Article 50(3) of the AI Act requires deployers to inform people when a system for emotion recognition or biometric categorisation is applied to them. But transparency is not the first question: many of these uses are already prohibited under Article 5. So test the prohibition first, and only then the disclosure duty that applies from 2 August 2026.

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The Digital Omnibus and the AI Act: What Changes and What to Do Now

The Digital Omnibus postpones the high-risk obligations for standalone Annex III systems to 2 December 2027 and softens the wording of Article 4 AI literacy, but leaves Article 50 transparency in place from 2 August 2026. The European Parliament endorsed the text on 16 June 2026 and the Council gave it final green light on 29 June 2026, but as of mid-July 2026 it is not yet in the Official Journal (publication is expected before 30 July). Until publication, the original AI Act remains the binding law. Plan against the original dates and use any postponement to get ahead, not to delay.

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